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Alice Cozzi Founded Florence Fashion Tour

The Story Of Alice Cozzi, FFTour Founder

Born and raised in Florence, Alice has loved fashion for as long as she can remember. At the age of 5, she was drawing clothes from fashion magazines.

She inherited this passion from her grandmother Lilianaa self-taught seamstress in Florence.

“My grandparents got married in 1942 when Italy was still at war and bomb attacks in Florence were considered normality.

Due to the restrictions of the time, my grandmother had to sew her dress, asking for fabric cutouts in her family, my grandfather wore his army uniform.

That is real Italian resiliency and artisanal talent“.

Alice Cozzi's grandmother getting married in Florence

A Love For Fashion History, Feminism, and Italian Style

Alice has been awarded numerous fashion scholarships and awards from various institutions, including Smith College (MA), Sarah Lawrence College (NY), and the University of Florence.

Her work, centered on Italian style and the role of women in fashion, was presented at many organizations, such as the American University of Florence.

Florentine At Heart With An International Mindset

Living abroad and working for some of the most relevant luxury groups, she realized how important is to promote the Italian fatto a mano and Florentine fashion.

“I don’t think you can find another city like Florence in the world. It is a Miracle Meadow for fashion and Made in Italy”. 

Alice with Chiara Ferragni, #1 fashion influencer in the world by Forbes
Alice attends the Dolce & Gabbana Show in Florence
Alice with tastemaker Sophia Sanchez in Florence